<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=394700&amp;fmt=gif">

Shifting Thinking

Where-to-look2

Understanding Customers to Create Value - Part 3

When trying to understand your customers, where do you begin? Where do you search for insights?

Here are five useful pointers that will help you to identify opportunities and find your way.

Read More
Tracy Hall
Published by: Tracy Hall on Jul 12, 2019 3:30:00 PM
Approaches-can-mislead

Understanding Customers to Create Value - Part 2

As you seek to understand your customers it can be easy to stray off the path...

Here are four easily avoided missteps and pitfalls that you might encounter as you investigate.

Read More
Tracy Hall
Published by: Tracy Hall on Jun 21, 2019 3:30:00 PM
Undertanding-Customers-Pt1

Understanding Customers to Create Value - Part 1

Sometimes understanding your customers can seem like an insurmountable task…

Get started with Jobs to Be Done and uncover insights into customer motivations and behaviour.

Read More
Tracy Hall
Published by: Tracy Hall on May 30, 2019 3:30:00 PM
Customer-1st-improves-your-bottom-line

5 Ways Putting Customers First Can Help Improve Your Bottom Line

A customer-first strategy is specifically designed to revolve around your customers and position them at the very heart of your business, ensuring that their wants and needs are the central driving force that informs your decisions and that your resources are properly allocated to deliver the highest value.

Read More
Tracy Hall
Published by: Tracy Hall on Feb 19, 2019 4:49:14 PM
jacob-sapp-58494-unsplash

6 Signs Your Strategy is Focussed on Products, Not Customers

There are a multitude of reasons why you should consider your customers first but it’s not always clear whether you are on track and moving in the right direction.

Read More
Tracy Hall
Published by: Tracy Hall on Feb 8, 2019 4:14:11 PM
iker-urteaga-246955-unsplash

11 Common Misconceptions about Customer First Strategy

Have you started piecing together the puzzle of Customer First Strategy? Don’t fall for any of these 11 misconceptions about what Customer First Strategy involves.

Read More
Henrik Arlund
Published by: Henrik Arlund on Jan 30, 2019 2:12:46 PM
Copy of Untitled (5)

Summer reading for 2019

What do 88% of self-made millionaires have in common? According to a 5-year study, Tom Corley, author ofChange Your Habits, Change Your Life found 88% of wealthy self-made millionaires spend at least 30 minutes reading every day. 

Read More
Henrik Arlund
Published by: Henrik Arlund on Dec 21, 2018 12:16:17 PM
photo-1514580426463-fd77dc4d0672

Looking for new opportunities in the new year?

Make 2019 a year of change by seeking out new opportunities and new challenges. At Blue Ocean Marketing, we're always looking for stars, but right now there are three awesome opportunities, just listed. Do any of these positions sound like you?

Read More
Jo Taute
Published by: Jo Taute on Dec 19, 2018 8:24:10 AM
Identify-Value2

Identify Value by Exploring What Customers Want to Achieve

Crafting a good value proposition for your business is an important part of your overall strategy and messaging. One that conveys to your customers why they should do business with you… rather than your competition.

Read More
Roland Leemans
Published by: Roland Leemans on Nov 7, 2018 11:21:33 AM
ramon-salinero-271002-unsplash

The art and science of strategy; building resultant force and aligning your organisation

Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.

Read More
Roland Leemans
Published by: Roland Leemans on Nov 5, 2018 12:52:07 PM
nasa-53884-unsplash

Strategic partnerships; leveraging the power of many

In any given week, I talk to numerous businesses, particularly those in startup or growth mode, who struggle with finding the tactics to access and grow a customer base in line with strategy - and to do so cost-effectively. To extract profit from those tactics is often a bigger challenge.

Read More
Jo Taute
Published by: Jo Taute on Nov 5, 2018 12:44:25 PM
steve-johnson-676943-unsplash

Turning strategy into meaningful brand value

Brand without strategy risks amplifying the wrong message, to the wrong people. This insight poses an approach to aligning strategy and creative, to make sure you amplify the right strategic message through your brand and into communications

Read More
Jo Taute
Published by: Jo Taute on Nov 5, 2018 12:15:55 PM
13on-618471-unsplash-1

Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle

Building profitable, long-term customers is more than guesswork. Many businesses struggle to create long-lasting relationships at a sustainable cost. Often, inefficiencies created by a lack of understanding and forward planning can erode the profitability of long-term customers, even those with the highest lifetime value.

Read More
Roland Leemans
Published by: Roland Leemans on Nov 5, 2018 12:08:10 PM
matt-hardy-562566-unsplash

Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

Read More
Henrik Arlund
Published by: Henrik Arlund on Nov 5, 2018 11:52:20 AM

Shift Your Thinking

Good To Great

We believe that shifting thinking from products to customers can take any business from good to great. 

Power up your business with Blue Ocean insights ON:

  • Shifting thinking from products to customers
  • Shaping organisation around a customer-centric purpose
  • Turning strategy into action

Amazing Insights In Your Inbox

Recent Posts