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Shifting Thinking

Henrik Arlund

Henrik Arlund
Partner, COO - Henrik has implemented winning strategies and solutions for large hotel groups, associations, and destination management organisations.

Recent Posts

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11 Common Misconceptions about Customer First Strategy

Have you started piecing together the puzzle of Customer First Strategy? Don’t fall for any of these 11 misconceptions about what Customer First Strategy involves.

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Henrik Arlund
Published by: Henrik Arlund on Jan 30, 2019 2:12:46 PM
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Summer reading for 2019

What do 88% of self-made millionaires have in common? According to a 5-year study, Tom Corley, author ofChange Your Habits, Change Your Life found 88% of wealthy self-made millionaires spend at least 30 minutes reading every day. 

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Henrik Arlund
Published by: Henrik Arlund on Dec 21, 2018 12:16:17 PM
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Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

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Henrik Arlund
Published by: Henrik Arlund on Nov 5, 2018 11:52:20 AM

Shift Your Thinking

Good To Great

We believe that shifting thinking from products to customers can take any business from good to great. 

Power up your business with Blue Ocean insights ON:

  • Shifting thinking from products to customers
  • Shaping organisation around a customer-centric purpose
  • Turning strategy into action

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