<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=394700&amp;fmt=gif">

Shifting Thinking

Tracy Hall

Tracy Hall
Tracy was born and raised in the U.S of A, taking her creative side and love of lifelong learning from her Mom (artist and teacher) and her logical brain and eye for detail from her father (a renowned eye surgeon).
Find me on:

Recent Posts

Chasing-Why

Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Customer ‘jobs’ help to frame what a customer is really trying to achieve or accomplish at a given time in a given set of circumstances. Finding the 'why' behind these customer Jobs to Be Done can help you to uncover important insights into the motivations that inform and drive customer behaviour.

Read More
Tracy Hall
Published by: Tracy Hall on Apr 2, 2019 3:00:00 PM
Customer-1st-improves-your-bottom-line

5 Ways Putting Customers First Can Help Improve Your Bottom Line

A customer-first strategy is specifically designed to revolve around your customers and position them at the very heart of your business, ensuring that their wants and needs are the central driving force that informs your decisions and that your resources are properly allocated to deliver the highest value.

Read More
Tracy Hall
Published by: Tracy Hall on Feb 19, 2019 4:49:14 PM
jacob-sapp-58494-unsplash

6 Signs Your Strategy is Focussed on Products, Not Customers

There are a multitude of reasons why you should consider your customers first but it’s not always clear whether you are on track and moving in the right direction.

Read More
Tracy Hall
Published by: Tracy Hall on Feb 8, 2019 4:14:11 PM

Shift Your Thinking

Good To Great

We believe that shifting thinking from products to customers can take any business from good to great. 

Power up your business with Blue Ocean insights ON:

  • Shifting thinking from products to customers
  • Shaping organisation around a customer-centric purpose
  • Turning strategy into action

Recent Posts

Amazing Insights In Your Inbox