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Shifting Thinking

Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Posted by Tracy Hall on Apr 2, 2019 3:00:00 PM
Tracy Hall
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Customer ‘jobs’ help to frame what a customer is really trying to achieve or accomplish at a given time in a given set of circumstances. Finding the 'why' behind these customer Jobs to Be Done can help you to uncover important insights into the motivations that inform and drive customer behaviour.

By aligning your business with Jobs to Be Done theory and addressing your customers’ specific jobs to be done you can better understand their needs, behaviours, and motivations. These insights will stimulate innovation and help you to differentiate your offerings to stand out in a competitive market.

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Topics: Customer Centricity, Strategic Value Proposition

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