<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=394700&amp;fmt=gif">

Shifting Thinking

Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Posted by Tracy Hall on Apr 2, 2019 3:00:00 PM
Tracy Hall
Find me on:

Customer ‘jobs’ help to frame what a customer is really trying to achieve or accomplish at a given time in a given set of circumstances. Finding the 'why' behind these customer Jobs to Be Done can help you to uncover important insights into the motivations that inform and drive customer behaviour.

By aligning your business with Jobs to Be Done theory and addressing your customers’ specific jobs to be done you can better understand their needs, behaviours, and motivations. These insights will stimulate innovation and help you to differentiate your offerings to stand out in a competitive market.

Read the full article

 

 

Topics: Customer Centricity, Strategic Value Proposition

Shift Your Thinking

Good To Great

We believe that shifting thinking from products to customers can take any business from good to great. 

Power up your business with Blue Ocean insights ON:

  • Shifting thinking from products to customers
  • Shaping organisation around a customer-centric purpose
  • Turning strategy into action

Amazing Insights In Your Inbox

Recent Posts