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Shifting Thinking

11 Common Misconceptions about Customer First Strategy

11 Common Misconceptions about Customer First Strategy

Have you started piecing together the puzzle of Customer First Strategy? Don’t fall for any of these 11 misconceptions about what Customer First Strategy involves.

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Henrik Arlund
Published by: Henrik Arlund on 30 January 2019
Looking for new opportunities in the new year?

Looking for new opportunities in the new year?

Make 2019 a year of change by seeking out new opportunities and new challenges. At Blue Ocean Marketing, we're always looking for stars, but right now there are three awesome opportunities, just listed. Do any of these positions sound like you?

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Jo Taute
Published by: Jo Taute on 19 December 2018
Identify Value by Exploring What Customers Want to Achieve

Identify Value by Exploring What Customers Want to Achieve

Crafting a good value proposition for your business is an important part of your overall strategy and messaging. One that conveys to your customers why they should do business with you… rather than your competition.

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Roland Leemans
Published by: Roland Leemans on 7 December 2018
Create uncontested space and stop competing on price; how to find your unique value elements

Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

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Henrik Arlund
Published by: Henrik Arlund on 5 November 2018
Turning strategy into meaningful brand value

Turning strategy into meaningful brand value

Brand without strategy risks amplifying the wrong message, to the wrong people. This insight poses an approach to aligning strategy and creative, to make sure you amplify the right strategic message through your brand and into communications

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Jo Taute
Published by: Jo Taute on 5 November 2018
Strategic partnerships; leveraging the power of many

Strategic partnerships; leveraging the power of many

In any given week, I talk to numerous businesses, particularly those in startup or growth mode, who struggle with finding the tactics to access and grow a customer base in line with strategy - and to do so cost-effectively. To extract profit from those tactics is often a bigger challenge.

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Jo Taute
Published by: Jo Taute on 5 November 2018
The art and science of strategy; building resultant force and aligning your organisation

The art and science of strategy; building resultant force and aligning your organisation

Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.

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Roland Leemans
Published by: Roland Leemans on 5 November 2018