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Shifting Thinking


Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Customer ‘jobs’ help to frame what a customer is really trying to achieve or accomplish at a given time in a given set of circumstances. Finding the 'why' behind these customer Jobs to Be Done can help you to uncover important insights into the motivations that inform and drive customer behaviour.

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Tracy Hall
Published by: Tracy Hall on Apr 2, 2019 3:00:00 PM

5 Ways Putting Customers First Can Help Improve Your Bottom Line

A customer-first strategy is specifically designed to revolve around your customers and position them at the very heart of your business, ensuring that their wants and needs are the central driving force that informs your decisions and that your resources are properly allocated to deliver the highest value.

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Tracy Hall
Published by: Tracy Hall on Feb 19, 2019 4:49:14 PM

6 Signs Your Strategy is Focussed on Products, Not Customers

There are a multitude of reasons why you should consider your customers first but it’s not always clear whether you are on track and moving in the right direction.

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Tracy Hall
Published by: Tracy Hall on Feb 8, 2019 4:14:11 PM

11 Common Misconceptions about Customer First Strategy

Have you started piecing together the puzzle of Customer First Strategy? Don’t fall for any of these 11 misconceptions about what Customer First Strategy involves.

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Henrik Arlund
Published by: Henrik Arlund on Jan 30, 2019 2:12:46 PM

Shift Your Thinking

Good To Great

We believe that shifting thinking from products to customers can take any business from good to great. 

Power up your business with Blue Ocean insights ON:

  • Shifting thinking from products to customers
  • Shaping organisation around a customer-centric purpose
  • Turning strategy into action

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