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Shifting Thinking


Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Customer ‘jobs’ help to frame what a customer is really trying to achieve or accomplish at a given time in a given set of circumstances. Finding the 'why' behind these customer Jobs to Be Done can help you to uncover important insights into the motivations that inform and drive customer behaviour.

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Tracy Hall
Published by: Tracy Hall on Apr 2, 2019 3:00:00 PM

Identify Value by Exploring What Customers Want to Achieve

Crafting a good value proposition for your business is an important part of your overall strategy and messaging. One that conveys to your customers why they should do business with you… rather than your competition.

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Roland Leemans
Published by: Roland Leemans on Nov 7, 2018 11:21:33 AM

Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

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Henrik Arlund
Published by: Henrik Arlund on Nov 5, 2018 11:52:20 AM

Shift Your Thinking

Good To Great

We believe that shifting thinking from products to customers can take any business from good to great. 

Power up your business with Blue Ocean insights ON:

  • Shifting thinking from products to customers
  • Shaping organisation around a customer-centric purpose
  • Turning strategy into action

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