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Shifting Thinking

Where-to-look2

Understanding Customers to Create Value - Part 3

When trying to understand your customers, where do you begin? Where do you search for insights?

Here are five useful pointers that will help you to identify opportunities and find your way.

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Tracy Hall
Published by: Tracy Hall on Jul 12, 2019 3:30:00 PM
Approaches-can-mislead

Understanding Customers to Create Value - Part 2

As you seek to understand your customers it can be easy to stray off the path...

Here are four easily avoided missteps and pitfalls that you might encounter as you investigate.

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Tracy Hall
Published by: Tracy Hall on Jun 21, 2019 3:30:00 PM
Undertanding-Customers-Pt1

Understanding Customers to Create Value - Part 1

Sometimes understanding your customers can seem like an insurmountable task…

Get started with Jobs to Be Done and uncover insights into customer motivations and behaviour.

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Tracy Hall
Published by: Tracy Hall on May 30, 2019 3:30:00 PM
Identify-Value2

Identify Value by Exploring What Customers Want to Achieve

Crafting a good value proposition for your business is an important part of your overall strategy and messaging. One that conveys to your customers why they should do business with you… rather than your competition.

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Roland Leemans
Published by: Roland Leemans on Nov 7, 2018 11:21:33 AM
matt-hardy-562566-unsplash

Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

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Henrik Arlund
Published by: Henrik Arlund on Nov 5, 2018 11:52:20 AM

Shift Your Thinking

Good To Great

We believe that shifting thinking from products to customers can take any business from good to great. 

Power up your business with Blue Ocean insights ON:

  • Shifting thinking from products to customers
  • Shaping organisation around a customer-centric purpose
  • Turning strategy into action

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