Why do customers do what they do? What sparks the choices that they make?
Here are six important elements that shine a light on what drives customer behaviour and decision-making.Read More
When trying to understand your customers, where do you begin? Where do you search for insights?
Here are five useful pointers that will help you to identify opportunities and find your way.Read More
As you seek to understand your customers it can be easy to stray off the path...
Here are four easily avoided missteps and pitfalls that you might encounter as you investigate.Read More
Sometimes understanding your customers can seem like an insurmountable task…
Get started with Jobs to Be Done and uncover insights into customer motivations and behaviour.Read More
A customer-first strategy is specifically designed to revolve around your customers and position them at the very heart of your business, ensuring that their wants and needs are the central driving force that informs your decisions and that your resources are properly allocated to deliver the highest value.Read More
There are a multitude of reasons why you should consider your customers first but it’s not always clear whether you are on track and moving in the right direction.Read More
Have you started piecing together the puzzle of Customer First Strategy? Don’t fall for any of these 11 misconceptions about what Customer First Strategy involves.Read More