Understanding Customers to Create Value - Part 4

Why do customers do what they do? What sparks the choices that they make?

Here are six important elements that shine a light on what drives customer behaviour and decision-making.

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Understanding Customers to Create Value - Part 3

When trying to understand your customers, where do you begin? Where do you search for insights?

Here are five useful pointers that will help you to identify opportunities and find your way.

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Understanding Customers to Create Value - Part 2

As you seek to understand your customers it can be easy to stray off the path...

Here are four easily avoided missteps and pitfalls that you might encounter as you investigate.

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Understanding Customers to Create Value - Part 1

Sometimes understanding your customers can seem like an insurmountable task…

Get started with Jobs to Be Done and uncover insights into customer motivations and behaviour.

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Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

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