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Building profitable, long-term customers is more than guesswork. Many businesses struggle to create long-lasting relationships at a sustainable cost. Often, inefficiencies created by a lack of understanding and forward planning can erode the profitability of long-term customers, even those with the highest lifetime value.
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Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.
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