Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle
Building profitable, long-term customers is more than guesswork. Many businesses struggle to create long-lasting relationships at a sustainable cost. Often, inefficiencies created by a lack of understanding and forward planning can erode the profitability of long-term customers, even those with the highest lifetime value.
Read MoreThe art and science of strategy; building resultant force and aligning your organisation
Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.
Read MoreWhy setting goals outside of revenue targets and working collaboratively both as a sales team and with marketing is a recipe for long-term success.
Read More