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Shifting Thinking

Organisational Alignment

Successful sales managers must focus on more than dollars and cents

Successful sales managers must focus on more than dollars and cents

Why setting goals outside of revenue targets and working collaboratively both as a sales team and with marketing is a recipe for long-term success.

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Lee Hunter
Published by: Lee Hunter on 27 September 2019
The art and science of strategy; building resultant force and aligning your organisation

The art and science of strategy; building resultant force and aligning your organisation

Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.

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Roland Leemans
Published by: Roland Leemans on 5 November 2018
Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle

Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle

Building profitable, long-term customers is more than guesswork. Many businesses struggle to create long-lasting relationships at a sustainable cost. Often, inefficiencies created by a lack of understanding and forward planning can erode the profitability of long-term customers, even those with the highest lifetime value.

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Roland Leemans
Published by: Roland Leemans on 5 November 2018