Call UsEmail Us
Blue Ocean Marketing Get in Touch
Call Now Enquire Network

Shifting Thinking

Organisational Alignment

Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle

Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle

Building profitable, long-term customers is more than guesswork. Many businesses struggle to create long-lasting relationships at a sustainable cost. Often, inefficiencies created by a lack of understanding and forward planning can erode the profitability of long-term customers, even those with the highest lifetime value.

Read More
Roland Leemans
Published by: Roland Leemans on 5 November 2018
The art and science of strategy; building resultant force and aligning your organisation

The art and science of strategy; building resultant force and aligning your organisation

Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.

Read More
Roland Leemans
Published by: Roland Leemans on 5 November 2018